Thursday, 28 May 2015

Putting your app on sale

Putting your app on sale doesn't have to be a dark art. In fact it is quite easy to make the best of sales but there are a few things to consider first. 

When to put your app on sale?

The first thing I'd like to say about this is that you should avoid having too many sales or price variations. If you go on sale too often then it becomes confusing for prospective buyers. 

Also try and tie your sale to an event of some kind. Music events are always the most obvious but they're not the only relevant dates. Anyway, here are some ideas for events to trigger sales :

1. Musikmesse 
2. Significant music industry dates
3. NAMM 
4. Christmas sales
5. Your birthday even!

There are loads of other reasons you could choose of course. One thing to avoid though is messing around with pricing on such a regular basis. This just leads to confusion and worse, it annoys users as they've no idea if they bought your app at the right price or not. 

The most extreme form of sale is making your app free. You might want to do this periodically if you have iaps or if you just want to increase your user base. Also if you're launching a new product and want to create some noise for it. It's a good way to get it noticed as lots of sites will automatically pick up an app that's gone free. 

There are lots of options available to you for app sales. It's worth experimenting to find out what works so long as you don't overkill your audience.

Thursday, 14 May 2015

Getting into the real world

Just as important as having a presence on social media is being around for events in the real world. Of course these don't come up too often, but when they do you should be ready to take advantage of them. 

There seem to be more and more events coming up all the time, and a growing community of interested developers and hackers going along to them. At the very least it's worth going along to a handful as they can be good opportunities to make connections. But where do you find out about these events? Here are some suggestions:

1. Palm sounds- often I'll post details of events although these tend to be fairly London orientated 
2. CDM - posts lots of events around Europe 
3. Matrixsynth - posts details of events too, and more in the US

Once you start looking you'll find that there are lots of options available and lots of things to go to. It's not difficult to start making connections at these events. I'm sure you'll find it worthwhile.

Give it a try.

Wednesday, 6 May 2015

Price, your app, and what works

Setting price for your app is a very individual thing. You need to think about a number of different variables such as:
  • how much time and effort you've sunk into the app
  • if there are other comparable apps on the store then what their price is set at
  • realistically what you either want or need to make from the app

It isn't easy and getting it right can be hard. Getting it wrong is easy and you'll know pretty quickly if you do. 

Of course if you do get it wrong, and that happens a reasonable amount of time, you can fix it. Changing your price is easy enough to do, but be careful about changing too often. This kind of pricing behaviour can lead to prospective users becoming confused and also can put them off from buying at all. 

Having regular sales is fine too. Don't be afraid to put your app on sale, but have a reason for being on sale and don't just do it randomly. I'll deal with sales in a separate post as it deserves its own focus. 

So, setting price doesn't have to be a nightmare at all. Just take some time to consider the variables the users and also as objectively as possible, what would you be willing to pay for your app?