Friday, 3 April 2015

Which social media platform to choose?

It isn't a massive choice really when you think about it but the important thing is to maintain consistency in what you do. 

If you decide that Twitter is your primary social channel then stick with that channel and don't suddenly start posting all your news to facebook. If your going to mainly be on Facebook then stick with it. Both is fine too of course, it's just important to have consistency so users and potential users know where to look to find out what's going on.

Users like a consistency of channel for very obvious reasons. There's nothing wrong with operating multiple channels but ensure that what you do remains consistent across those channels. 

Cross posting is fine too. If you putting up pictures and video to Instagram then tweet the links. That's easy enough to do. So long as you're not posting huge numbers of updates on every platform you won't inundate your users, and if you do they'll tell you. 

The most important thing is to keep up the pace and be comfortable with what you're doing. If you find that you can't manage to maintain a regular stream of posts then scale back a little to a pace that you are comfortable with. It shouldn't be a chore for you. 

In the next few posts we'll look at a variety of platforms to give you a quick overview of what to expect and what you might be able to use.

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