Wednesday, 3 August 2011

Twitter is not a numbers game

Social media is fun, that's for sure, but if you're using it as a marketing tool for your application it can be a little demoralising if your follower numbers are low, or more importantly, what you consider to be low.

But twitter isn't about numbers, it is about the conversation, it is about how you interact with the people who are following you and how you listen to them and their feedback about your app. If you can make the conversation work on twitter then it's worth being there, but remember that twitter isn't about the numbers.  

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