Saturday, 6 August 2011

Pricing: When to drop

Pricing is always a difficult subject for developers. What's too much, what's not going to give you enough to make what you need.

Some developers run regular price drops and promotional pricing, but when is the best time? Often it's worth having a reason to drop your price. Making your price drop part of an event of some kind gives it a reason. So perhaps you could think about price drops when your app hits an anniversary, or tie a price drop to an event, like a hack day, or something similar.

There are lots of possibilities, but make your price drop count by publicising it properly and making sure people know how long the price is dropping by and for how long.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

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