Wednesday, 10 August 2011

Making 'how to' videos

No matter how complex or simple you think your app is it's still worth making at least one 'how to' video. There are lots of reasons why you should consider this.

Firstly, if it's a complex application then users may need to see it before they commit to buying. Often users will want to gain a better understanding of how the app might work for them and also you can show innovative features.

A quick video can show how an app will fit into existing workflows especially if the app uses MIDI or audiocopy/paste, and help users to appreciate how they could use your app.

If you make a series of videos you can use this to showcase different features in your application and how they fit together.

You should also consider making sure that your video(s) are viewable on a mobile device, as many users will want to be able to have mobile access.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

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