Monday, 8 August 2011

6 uses for your promo codes

With every release you get 50 promo codes for your app (I believe), but what's the best way to make use of them?

Here are a few suggestions:
  1. Offer them to friendly bloggers to give your app a spin (if they don't have the app already). Hopefully they'll write about it, but also they'll see every update pop up in iTunes which will serve as a constant reminder of your app
  2. Offer them via twitter through 're-tweet to win a code' type contests. This has the added benefit of getting your message out to a wider audience.
  3. Offer them to bloggers to run promo code competitions. Many of you will have done this with Palm Sounds, but other blogs are running these types of competition too.
  4. Offer codes to users who have complained about other apps you've made. If you have users who have complained, and especially if they are vocal about it then this might be a way to offer them something to help to repair the relationship.
  5. Offer them to other developers as swaps for codes for their apps.
  6. Give them to your beta testers as a way of saying thank you.
I'm sure that there are probably other ways too, but one thing I should add is that as you only have 50 codes per release you should make the most of all of them and not let them go to waste. They're an important and useful marketing tool.

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