Tuesday, 28 September 2010

Do you have a press pack?

So you've got a great app, a great web site with a blog and a facebook fan page and you're gaining followers on twitter, but what happens when someone comes along and wants to write something about your app. Where can they find all the right information and pictures and videos etc?

You need a press page. You might not think that you do, but as a long time blogger I can tell you that the easier you make it for people to find the information the more likely they are to actually use it.

So what do you need in your press pack?

It is all too easy. Here's a quick run down of what to include:
  1. Good quality photos of your app screens and possibly a few shots of it in action too. Also make these available as a zip file too.
  2. Embeddable videos of your app in action
  3. A concise write up of what the app does and why it is useful
  4. Some brief user testimonials and comments
You probably have all that information in a variety of other places anyway, so pulling it together into a single press page shouldn't be difficult.

Once your press page is set up it shouldn't take too much maintenance, but do make sure that it is up to date on a regular basis.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Monday, 27 September 2010

Out of the Blue or Run Up?

I was thinking about a couple of app launches recently that each took very different approaches to releasing a product.

Xenon released their app with no run up and made a great splash with it. SoundPrism did the opposite and released lots of information about their app in the run up to it being released on the app store.

Which is better? The simple truth is that there's no answer to that question. There's pluses and minuses to both approaches.

Out of the Blue
If you take the out of the blue approach you can make a big impact. On the other hand you can run the risk of launching on a day when there's lots of other news, either music app related or anything else that can dilute the impact of your message.

Of course, as many mobile music developers are relatively small organisations you can be flexible about your launch plans which can mitigate this, but it is still a risk.

Run up
Having a long run up to your launch can get lots of attention for what you're doing, but the longer you leave it before the app finally becomes available can mean that you run the risk of someone else taking your idea (especially for feature updates) and also of potential users losing interest.

There's no clear answer and both approaches are equally valid. When deciding which way to go you just need to be sure you've thought though what you're  doing and the pro's and con's of both approaches.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Friday, 24 September 2010

Event based marketing

I posted on this a little while ago, but I thought I'd write a reminder especially with the V&A Digital Design Weekend coming up this weekend. You can see that in the marketing events calendar in the sidebar.

Using events to market your app is not difficult. You don't have to be at an event or be running one to make use of it as a marketing opportunity, especially with social media.

You can use trade show events to market your app on twitter using the show's hashtag. In the case of the V&A event you could take the angle that some of what's going on will be focused around openFrameworks so a blog post on that and how it can be used is one idea.

You could put your app on sale to celebrate the event, or even make it free for the weekend if you want.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Thursday, 23 September 2010

Getting the most out of your Facebook page

Another good bit of advice from Mashable on getting the most out of a Facebook business page.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Wednesday, 22 September 2010

Set up on the web with $10 and a Google account

Mashable points out in this post that you can get yourself set up and running with a blog and your own domain with just $10 and a Google account, which has got to be one of the cheapest ways to establish a web presence.

Of course, there are lots of other options for setting up on the internet, but you'll get a lot for your $10 so it is worth taking a look it.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Tuesday, 21 September 2010

Twitter Followers are better than Facebook Fans

This post at Hypebot about a report into the buying intentions of facebook fans over twitter followers probably needs to be taken with a pinch of salt as indeed the article suggests.

For mobile music developers I would suggest that twitter followers are more likely to purchase once they've followed over facebook fans.

Hopebot goes on to point out that there are a lot more people on facebook than there are on twitter, which is a fair point.

So for getting out the message about your app and what you're doing with it then you probably need both to engage your audience.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Wednesday, 15 September 2010

Mashable's guide to professional social networking

Not for everyone I know, but this could be of interest if you're venturing into social networking and want to do it properly.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Tuesday, 14 September 2010

Are you making the most of Facebook?

You might have been on Facebook for ages, you might even have a fanpage, but are you making the most of it? Do you connect with users and feature their content on your page? Do you publicise your page on your web site or twitter?

Using social media to best effect does take time and effort, but it can be a great way to extend your reach and get more people to see your app and how it is being used. 

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Monday, 13 September 2010

Marketing using events

I was thinking about the London Music Hack day and that event prompted me to write this post. Event based marketing doesn't need to be difficult. It can be as easy as associating your app with an event using it's twitter hashtag.

That's what one developer (at least the one I'm aware did this) did for their app and London Music Hack day. They made their app free for the duration of the event and used the event's hastag to tweet about it. Simple.

Of course, hack day events only appeal to a relatively small number of people, but even so it can get your application some attention. You don't need to limit yourself to events you are part of, but can associate your marketing activity with any kind of event, like a trade show or a public holiday. The link between your application and the event can be almost anything. For example, if you had an app that could be used for education in some way, you could use the start of the Autumn term as a back to school promotion.

Linking to trade shows is also worth considering, again with the use of hashtags on twitter. You might also want to time the release of new features or content (i.e. Sample packs) to a trade event.

To try and help out with this I've put a marketing events calendar on the side of the blog. I'm going to try and populate it with as many music related events as possible, but if there's any you think should be in there please let me know.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Tuesday, 7 September 2010

24% of UK consumers saying the iPad is their primary entertainment device

Not entirely surprising really, but when you take it against the fact that 19% said that the TV was their primary entertainment device it starts to look a little odd in my opinion. The rest of the article is available here, but I couldn't find the sample size for the group.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

A mobile phone and a computer are more important and a dishwasher!

An interesting piece of research from eMarketer. I'm not sure exactly what it is saying about consumers though.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Monday, 6 September 2010

Don't be afraid of freebies

This is a useful piece from the developer of Bleep!Box and Bleep!Synth about offering promo codes for reviews. It is a worth considering this approach to get positive reviews on the apps store.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Wednesday, 1 September 2010

Blogger Stats

Yesterday Blogger moved their new stats feature out of blogger in draft and into 'regular' blogger which is great news for anyone using google's blogging platform.

Having spent a little while using this feature I can say that it is a good addition to blogger whilst not being the complete analytics solution that Google Analytics is. However, it does give you a lot of very useful data, but making it useful is something that takes some work to convert the data from interesting to valuable.

Understanding your traffic and how it changes over time isn't an easy. The first thing to look at is which post get most traffic to try and understand what attracts readers. Sometimes it isn't easy to adjust your content to take advantage of these kinds of insights, but it is worth giving some thought to.

Looking at referring sites in the same context is also useful, especially seeing what sites referred and taking into account which posts were most popular to find a correlation and make use of it in the future.

Aanlytics is a huge field, but blogger have included some simple tools that can give you a good start in helping you to make your blog more audience aware. Let's hope that they build on it.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.