Tuesday, 19 October 2010

Why have a newsletter?

That's a good question. You might have a website, a blog, be on twitter and facebook, so why go that extra mile?

Good question. Simply put there are still lots of stats which point to consumers still liking to get information via email.

An email newsletter doesn't have to be a huge amount of work either. It can be quite a simple affair. Here are some tips.
  1. You don't need to write a novel, be concise and format your newsletter so it is easy to read.
  2. Think about email newsletters you've received and which ones you read and which you instantly bin, make your newsletter like the former.
  3. A quick news round up can be useful, but again, keep it concise. Often readers might have seen a news item on twitter or elsewhere, so make it brief and offer links out to your blog or site for more information.
  4. Highlight user stories if you have them, especially where a user has used your app to solve a problem or used the app in an innovative way
  5. If possible offer something for signing up to the newsletter, exclusive content, first looks at new features etc.
A newsletter doesn't have to be a huge amount of work, but it can be more personal that a blog post or twitter / facebook feed. It is worth thinking about.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

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