Friday, 8 October 2010

Try before you buy

I don't think that there is an answer to this question really. I know developers have been divided over whether or not free or lite versions actually work and can convert into purchases of a full and paid app.

For some types of app I can see that it would work. Some games for example. But for others I can see that it just becomes a lot of extra work for the developer.

In-app purchases can be a good way to get around this. Some apps have been released free for basic functionality and have lots of purchasable additional content.

But essentially the decision to have a lite or free version is going to depend on the developer and the kind of app they've put out.

Of course, you can monetize apps with advertising, but that isn't always a popular idea with users although I suspect that it will become more and more popular over time.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at If you like this article then please consider sharing it using the buttons below.

No comments:

Post a Comment

Thanks for leaving a comment. If there's anything else you want help with then please email me at