Friday, 8 October 2010

Try before you buy

I don't think that there is an answer to this question really. I know developers have been divided over whether or not free or lite versions actually work and can convert into purchases of a full and paid app.

For some types of app I can see that it would work. Some games for example. But for others I can see that it just becomes a lot of extra work for the developer.

In-app purchases can be a good way to get around this. Some apps have been released free for basic functionality and have lots of purchasable additional content.

But essentially the decision to have a lite or free version is going to depend on the developer and the kind of app they've put out.

Of course, you can monetize apps with advertising, but that isn't always a popular idea with users although I suspect that it will become more and more popular over time.

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