Tuesday, 12 October 2010

How do you use pricing?

I've talked about pricing before, but it is a subject that doesn't always get the notice it should. The app store gives developers the ability to run price promotions on a schedule and that's a great tool for marketing.

For instance, you could run a schedule that offers a discount on a certain day of the week, or at weekends for a specific month, or tie pricing into special events.

Pricing is a very powerful tool to get users to respond to. Often I've seen users comment that they would've bought this or that app if the price was X or Y. Offering discounts on a regular or occasional basis can generate interest and sales, so it is worth giving some thought to.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

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