Friday, 24 September 2010

Event based marketing

I posted on this a little while ago, but I thought I'd write a reminder especially with the V&A Digital Design Weekend coming up this weekend. You can see that in the marketing events calendar in the sidebar.

Using events to market your app is not difficult. You don't have to be at an event or be running one to make use of it as a marketing opportunity, especially with social media.

You can use trade show events to market your app on twitter using the show's hashtag. In the case of the V&A event you could take the angle that some of what's going on will be focused around openFrameworks so a blog post on that and how it can be used is one idea.

You could put your app on sale to celebrate the event, or even make it free for the weekend if you want.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at If you like this article then please consider sharing it using the buttons below.

No comments:

Post a Comment

Thanks for leaving a comment. If there's anything else you want help with then please email me at