Tuesday, 28 September 2010

Do you have a press pack?

So you've got a great app, a great web site with a blog and a facebook fan page and you're gaining followers on twitter, but what happens when someone comes along and wants to write something about your app. Where can they find all the right information and pictures and videos etc?

You need a press page. You might not think that you do, but as a long time blogger I can tell you that the easier you make it for people to find the information the more likely they are to actually use it.

So what do you need in your press pack?

It is all too easy. Here's a quick run down of what to include:
  1. Good quality photos of your app screens and possibly a few shots of it in action too. Also make these available as a zip file too.
  2. Embeddable videos of your app in action
  3. A concise write up of what the app does and why it is useful
  4. Some brief user testimonials and comments
You probably have all that information in a variety of other places anyway, so pulling it together into a single press page shouldn't be difficult.

Once your press page is set up it shouldn't take too much maintenance, but do make sure that it is up to date on a regular basis.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

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