Tuesday, 31 August 2010

157 Mobile App Stats

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Friday, 27 August 2010

So you've got a community, what's next

 Lots of developers have their own forums and community sites, but running a community site isn't perhaps as straightforward as you might think. The post from Mashable gives a little insight into the community life cycle.

One of the keys to ensuring success at the start of any community is to be involved as much as possible. Your participation is essential to getting the community off the ground.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Thursday, 26 August 2010

Start up school

This is an old article that I was reading the other day and thought it might be of at least passing interest to a few.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Wednesday, 25 August 2010

Why complaining customers can be good

Ok, that might be a bit of an overstatement, and reading this post from Mashable might make you wonder why I'm talking about this at all. The Mashable post isn't really aimed at one man band developers and small scale companies, but even so there will never be a time when you have 100% of your customers satisfied, no matter what.

I've worked in a variety of organisations from public to private sector all of whom had terrible ways of dealing with people who wanted to complain. The common theme with all of these organisations is that no one was prepared to listen, and on the occasion that someone did the complainer would often he more than happy just to have someone hear them out.

Often complaints can take up a huge amount of time, but dealing with them effectively can give you an opportunity to turn the situation into a testimonial that you can use on you site or blog.

Obviously, some people just like to complain and there's nothing you can do about it, but trying to turn around some complaints could mean that you get some return on the time it takes to deal with them.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Tuesday, 24 August 2010

Can Game Mechanics be used in music apps?

I read this article at mashable with interest,  but the more I think about it the more I wonder if this kind of thing can be properly applied to music applications, or at least to more serious music applications.

I can see it working with apps that are aimed at children and helping them to learn more about music, but aside from that, I'm not sure.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Monday, 23 August 2010

Also available in mobile

I've made this blog available as a mobile formatted blog. You can find it by clicking here. I'm trying out this service to see if it is any use or not, so if you have comments I'd really appreciate hearing them.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Search Engine Optimization

I don't pretend to fully understand SEO as it really is a completely full time job and hugely complex. However, this post at Mashable gives some tips on how to get started off so I thought it might be useful.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Sunday, 22 August 2010

Have you graded your website?

Knowing how your site is doing isn't easy. You can use google analytics and other tools but for the most part they don't tell you what to do next.

WebsiteGrader is a bit different as it will not only give you a score for the site (and associated twitter account too), but will also give you some tips on what to do next. If that wasn't enough you can sign up to get a monthly report on your site which will continue to tell you how your site is improving.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Saturday, 21 August 2010

How many people cite playing an instrument as a hobby?

Yet more stats. I was reading the Keynote Music Industry report for 2010 which states:
  • 27.2% of the UK population play a musical instrument
  • 19.1% described music as their main hobby
  • Family spending on musical instruments per household increased from £15 to £21 (especially interesting in a recession)
  • UK market for keyboards (including synths and controllers) is around £10 million
I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Music as a % of App Store Downloads

Following on the theme of app store stats from yesterday I thought it might be interesting to know that the music category makes up only 3% of downloads from the iTunes App Store (as at Jan 2010).

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Friday, 20 August 2010

Is iPad Music Making Taking off?

I've been looking at data on the iPad Music App market, and it shows some interesting growth. When the iPad app store launched the music category had just 106 apps in it, which isn't bad.

Yesterday that figure was 559 apps, showing a healthy growth at around 90 apps per month. Of course, not all of these apps are music creation apps, there's lots of other music related stuff in there and the figure includes universals too, so the picture is a little cloudy.

However, even so, it sounds healthy to me, and a figure of 559 means that there isn't the same level of overcrowding as developers can experience in the iPhone / iPod Touch market.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Please take the developer marketing survery

If you haven't already, then please take the survey. There have been some responses already and it is starting to make for some very interesting reading. Click here to take survey.

When I have enough responses I'll publish the results.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Thursday, 19 August 2010

In App Purchase Poll: Results


The poll on in-app purchases on the app store gave some interesting yet not unexpected results. I've shown them in two different ways so that they're fairly easy to interpret.


It wasn't a big surprise that instruments, synths and sample packs came out top, but it was interesting that some of the other options got votes at all as I'd expected these to be more like hygiene factors these days.

Food for thought though.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Sunday, 15 August 2010

Developer Marketing Intentions Survery - CORRECTION

Sincere apologies for the mess up with the URL for the survey. I have fixed this now and you can now fill it in using the following link. Click here to take survey

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Wednesday, 4 August 2010

Choosing Keywords


  This is a different take on keywords from an old friend of mine and well worth a read.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Sunday, 1 August 2010

Developer Marketing Intentions Survery

I'd like to get a better idea of what kind of marketing information you'd like to see here. To give me a clear picture of what's going to be of most use I've created a survey to take a look at what you as developers really want from this blog and what sorts of marketing activity you've already tried.

You can access the survey here. Please take a couple of minutes to complete it if you can.