Monday, 26 July 2010

What does your site say about you?

As an app store user I often find that the description on the app store itself is not enough to satisfy me when I'm considering buying a new app. More often than not I decide to click through to the developers site to find out more about the app and get a better view on why I should buy it.

What I'm looking for in the app's web page is this:
  • A full spec for the app
  • Screen shots with concise explanations
  • Video of the app in use
  • Depending on the complexity of the app some 'how to videos'
Other things that are always nice to see are:
  • Testimonials
  • Sound samples that I can play right off the page
  • A link to a manual for the app unless it really isn't worth writing one
  • Buttons for twitter and facebook
  • A twitter feed showing latest tweets (and preferably not 3 weeks old)
Sadly I don't always find these things. At worst I've clicked through only to find that there is no page. Only slightly better than that is the 'coming soon' page.

Having a product page that helps prospective customers is so important. It is almost as important as your app store description itself.

If you don't have good landing pages for your apps then now is the time to sort them out.

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