Sunday, 18 July 2010

Using video to promote your app

There are lots of ways you can promote your app and lots of places to do it, but one of the most useful in my opinion is the use of video.

There are a variety of ways to use video to promote your application and I'm just going to look at a few:

The 'How to' video
This is by far the most important in my book. No matter how simple or complex your app is it can still benefit from a 'how to' video or indeed a series of how to videos.

It is impossible to gauge how your users will get on with your app and the last thing you want them to do is to try it out and then find that they don't quite get how to use all the great features in it.

Making a video isn't difficult. Most modern digital cameras will shoot video too and you'll only need simple editing at best, so don't get hung up on production values. The most important thing in the video is showing off what the app can do and how to use it.

Keep videos under 3 minutes if possible. If your app has a lot of functions or uses then record multiple videos and turn it into a series so that users keep coming back to find out more

User's videos

If users make videos of themselves using your app then you should take advantage of the fact and embed these in your blog or tweet links to them, or in some way showcase the video.

Some developers have run video contests where the best user wins a prize. This can be a good way to get more attention on sites like YouTube, but the danger is if you don't get enough entries.

Promo Videos
Short videos showing your app in action can be very useful. These aren't so much a how to but a much shorter run through of features of the app. Enough to get people interested and often useful when you're getting close to launching an app or a major upgrade of features to an existing app.

Things to remember
If you're going to start making videos of your app(s) then remember to check in on who comments on them and what they're saying, it can be a very useful source of information and feedback.

Keep making videos, especially the how to type to help users get the most out of your software. People appreciate it, especially if your app is complex.

If you're running a series then space them out, releasing a video every few days or once a week.

Videos of your app can be a useful way to attract attention on blogs and social media so make sure your videos can be embedded.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at

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