Friday, 16 July 2010

Monitoring your brand

Brand monitoring is big business, really big business, but what does it mean and how can you do it for small developer studios and one man outfits?

What is it?
Brand monitoring is keeping a close eye on what people are saying about your product (or brand) online and in social networks. This can mean tracking mentions of your products on sites like twitter and facebook together with blogs and sites talking about what your products.

Large companies can have teams dedicated to checking what people are saying about their products and brand and use sophisticated (and expensive) tools to track comments and opinions and how they spread.

So what can Mobile Music App Developers Do about it?
Unless you have lots of spare cash around you're going to need to take a more DIY approach to brand monitoring, but there are free tools on the internet to help with doing this. Here are a couple to start off with.
  1. Use Google Alerts to find out where you brand/app is being talked about. Setting up Google Alerts is really simple. You can ask it to check news / blogs / video and discussions on a keyword or phrase. You can ask it to deliver this to you daily or more frequently via email or feed.
  2. Use Hootsuite for twitter accounts. Hootsuite has a great range of inbuilt tools that not only make using twitter a lot easier, but allows you to check searches around your brand/app. You can perform simple keyword searches and check the klout score of people talking about your app.
This is just a start of course, but once you've got these set up and they're working for you there's plenty of other tools you can use to monitor brand and reach. I'll talk about those in another post.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at If you like this article then please consider sharing it using the buttons below.

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