Tuesday, 27 July 2010

How many twitter accounts should you have?

It might sound odd, but it can be quite important to draw the line between personal and business related twitter activity. Your app could be doing really well and users could be following you on twitter in their droves, so do they want to listen to lots of personal stuff on your twitter feed?

I guess some will, but the reason they followed was your app and nothing more. So it might be time to think about having more than 1 account on twitter.

Here are some questions to consider when thinking about dividing up your tweeting:
  • Do you use twitter for contact with friends and family?
  • Do you have more than one app or product / service?
  • Are there generic issues you want to talk about regarding your business that aren't specific to your app(s)
If you're using twitter for both personal and app / business related reasons then consider creating a new account for your app / business. As I said above, most users will want to follow your tweets about the app rather than personal stuff.

If you have more than one app available (irrespective of platform) then consider a twitter account for each app / product. This way information about the product can stay clear and focused. This is especially important if your apps are in different categories and cater to very different user groups.

You might want to consider a separate account for your business as a whole if there are issues you want to tweet about that are separate from your apps / products, but only consider this if you really need to.

For most mobile music app developers I would imagine that 1 account per app is fine. It is important to keep lines clear and to make twitter work for you.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Monday, 26 July 2010

What does your site say about you?

As an app store user I often find that the description on the app store itself is not enough to satisfy me when I'm considering buying a new app. More often than not I decide to click through to the developers site to find out more about the app and get a better view on why I should buy it.

What I'm looking for in the app's web page is this:
  • A full spec for the app
  • Screen shots with concise explanations
  • Video of the app in use
  • Depending on the complexity of the app some 'how to videos'
Other things that are always nice to see are:
  • Testimonials
  • Sound samples that I can play right off the page
  • A link to a manual for the app unless it really isn't worth writing one
  • Buttons for twitter and facebook
  • A twitter feed showing latest tweets (and preferably not 3 weeks old)
Sadly I don't always find these things. At worst I've clicked through only to find that there is no page. Only slightly better than that is the 'coming soon' page.


Having a product page that helps prospective customers is so important. It is almost as important as your app store description itself.


If you don't have good landing pages for your apps then now is the time to sort them out.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Sunday, 25 July 2010

5 tips to grow your business


This is a good short article on growing your business. No amazing insights, but some good straightforward advice from FourSquare's co-founder.  Read the article here.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want more on then please email me at palmsounds.marketing@me.com.

Saturday, 24 July 2010

A useful Marketing and Communications Blog to follow

This is a great blog for information and advice on marketing and communication issues. Worth following.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Friday, 23 July 2010

Engineering rules applied to business


I saw this on Hypebot a while ago and knew I had to post it. Some simple themes to make you think about your business.

As most app developers are engineers of one sort or another none of these will be new or shocking, but taking them out of the engineering domain and into business is a leap that we don't often take.

It is always useful to think about principles from one area and applying them in another can sometimes bring surprising results.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Thursday, 22 July 2010

10 Tools for Social Media Marketing

This article from Traffikd has a few good points worth noting if you're using social media. Here's a couple I think are worth checking out.
  1. Social media for Firefox extenstion.
  2. Google Trends.
The article itself isn't long at all so worth giving it a glance here.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Wednesday, 21 July 2010

Use twitter properly for marketing and don't be a fail whale


This post at Smallbiztrends won't tell you anything truly revolutionary about how to use twitter but it is a useful reminder on what works well.

For me I think the main ways to use twitter for marketing are:
  1. retweet people who talk about your app
  2. If someone does tweet about your app then reply and thank them
  3. If it is a complaint or problem then deal with it really quickly if you can
  4. Tweet 'tips' and 'how-to's' if you can
There's more on SmallBiztrends and you can be sure I'll be tweeting more about twitter on a regular basis.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

Tuesday, 20 July 2010

50 Blogging Lessons!

Ok, this is a huge article with lots (well 50 to be precise) lessons on blogging. I'm not sure they're all useful for blogs related to a specific business rather then blogs on an industry, but even so, it is worth a read if you're considering starting a blog or wondering where to take yours next. Here's a few but by no means all the highlights:
  • Allow an absolute minimum of one year solid commitment (posting 3-5x weekly, or even daily) before you start to see compelling results.  Be mindful of the fact it may take longer.
  • Embrace being imperfect.  Trust me, you’re going to have things like typos and sentences which aren’t grammatically perfect.  Make peace with this soon and you’ll have a lot more fun.
  • Answer the “so what?” question with every post.  If you have no reason for being, don’t write it.
  • Realize there are no formalized rules or best practices – just start and find what works for you.
  • Take the viewpoint that blogging is a marathon, not a sprint.
  • Never worry about what others will think.
To be fair, there's lots more in there that will be of use to you, and as I said, it is a long article with lots of links, so maybe take it one bite at a time.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com.

Monday, 19 July 2010

Small Business Marketing

Mashable is always a good source of information and advice for small businesses. This post gives some basic advice on using social media. If you're already using Facebook and twitter then skip to the end of the post for some more advanced stuff which might be useful to you.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com.

Sunday, 18 July 2010

Using video to promote your app

There are lots of ways you can promote your app and lots of places to do it, but one of the most useful in my opinion is the use of video.

There are a variety of ways to use video to promote your application and I'm just going to look at a few:

The 'How to' video
This is by far the most important in my book. No matter how simple or complex your app is it can still benefit from a 'how to' video or indeed a series of how to videos.

It is impossible to gauge how your users will get on with your app and the last thing you want them to do is to try it out and then find that they don't quite get how to use all the great features in it.

Making a video isn't difficult. Most modern digital cameras will shoot video too and you'll only need simple editing at best, so don't get hung up on production values. The most important thing in the video is showing off what the app can do and how to use it.

Keep videos under 3 minutes if possible. If your app has a lot of functions or uses then record multiple videos and turn it into a series so that users keep coming back to find out more

User's videos

If users make videos of themselves using your app then you should take advantage of the fact and embed these in your blog or tweet links to them, or in some way showcase the video.

Some developers have run video contests where the best user wins a prize. This can be a good way to get more attention on sites like YouTube, but the danger is if you don't get enough entries.

Promo Videos
Short videos showing your app in action can be very useful. These aren't so much a how to but a much shorter run through of features of the app. Enough to get people interested and often useful when you're getting close to launching an app or a major upgrade of features to an existing app.

Things to remember
If you're going to start making videos of your app(s) then remember to check in on who comments on them and what they're saying, it can be a very useful source of information and feedback.

Keep making videos, especially the how to type to help users get the most out of your software. People appreciate it, especially if your app is complex.

If you're running a series then space them out, releasing a video every few days or once a week.

Videos of your app can be a useful way to attract attention on blogs and social media so make sure your videos can be embedded.

I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com.

Saturday, 17 July 2010

How do you evaluate your ideas?

So you're a good developer (sorry, a great developer) and you can make some awesome audio and music apps for a platform of your choice. But what kind of apps should you be developing?

Deciding what kind of app to devote your attention to is a big decision and one you want to get right. Apple's app store is a crowded place, and whilst the music category isn't too bad it can still be difficult to get noticed.

So making the right decision about what kind of app to develop is critical. Here are some important questions you should be asking yourself:
  1. What are users after at the moment and where are the trends going? That in itself is a tough question, but one way to see what people are asking for is to check the comments feed at Palm Sounds as users are very vocal about what the want and what they think is missing from an application.
  2. What kinds of apps seem to have been popular with users?
  3. What are the features that really get users attention?
These might seem like obvious questions, but all too often great apps get developed that users aren't interested in, and whilst that might be very satisfying it probably won't make too much money.

If you're going to develop a completely unique app then you need to be sure that the features and functionality in your app are really what users want.
If you're going to make a app which already exists, like a new synth app then how will yours differentiate itself. What will make it stand out in the app store? Will it be range of features or quality?

You need to be really clear about what will make users want to buy your app over others.

Being brutal about your ideas isn't easy, but unless you're developing apps just for fun then you need to be very critical and focus on the ideas that will really fly.
    I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com.

    Friday, 16 July 2010

    Monitoring your brand

    Brand monitoring is big business, really big business, but what does it mean and how can you do it for small developer studios and one man outfits?


    What is it?
    Brand monitoring is keeping a close eye on what people are saying about your product (or brand) online and in social networks. This can mean tracking mentions of your products on sites like twitter and facebook together with blogs and sites talking about what your products.

    Large companies can have teams dedicated to checking what people are saying about their products and brand and use sophisticated (and expensive) tools to track comments and opinions and how they spread.


    So what can Mobile Music App Developers Do about it?
    Unless you have lots of spare cash around you're going to need to take a more DIY approach to brand monitoring, but there are free tools on the internet to help with doing this. Here are a couple to start off with.
    1. Use Google Alerts to find out where you brand/app is being talked about. Setting up Google Alerts is really simple. You can ask it to check news / blogs / video and discussions on a keyword or phrase. You can ask it to deliver this to you daily or more frequently via email or feed.
    2. Use Hootsuite for twitter accounts. Hootsuite has a great range of inbuilt tools that not only make using twitter a lot easier, but allows you to check searches around your brand/app. You can perform simple keyword searches and check the klout score of people talking about your app.
    This is just a start of course, but once you've got these set up and they're working for you there's plenty of other tools you can use to monitor brand and reach. I'll talk about those in another post.

    I hope that you find this useful. If you have suggestions for future articles or if there's anything in the article you want to discuss further then please email me at ashley@mobilemusicappmarketing.com. If you like this article then please consider sharing it using the buttons below.

    Thursday, 15 July 2010

    Relaunch: Why you need to market your app and how

    It has been quite a while since I wrote anything on this blog. I've been thinking a great deal about the mobile music app market, not just on Apple's app store, but also on other platforms too and how developers can get the best out their work in developing immensely creative applications. So I've decided to relaunch this blog and give it a real make over.

    Here's what you can expect from Mobile Music App Marketing:
    • A series of posts on how to spot gaps in the market
    • How to look at different market segments and target them specifically
    • More on social media and how to make it work for you
    • What your app needs to make it in the mobile music market
    • Where to find useful resources
    • Sample documents for marketing plans, press releases and more
    And that's just the tip of the iceberg. There's lots more too, so stay tuned, as there will be content coming much more regularly than before.

    I hope you find it useful.