Friday, 5 February 2010

What is this marketing thing anyway?

There's so much stuff you can read about marketing that it can become almost impossible to start out. There's huge amount written about marketing iPhone applications, and even at least one app about marketing iPhone apps. So where do you start? What do you take on board and what do you discard?

That's a hard question set of questions.

What I hope to do in this blog is to make some comments and suggestion about a variety of marketing methods that might be useful to you.

Sometimes they might not be relevant to you, and sometimes they will be. Some ideas will work for one developer and not for others. It isn't an exact science to say the least, and that's a big part of the battle, but I hope it will be useful.

I decided to start writing this for a number of reasons. Probably the most important is that I love making music, and for years I've loved mobile music. Now that mobile music creation (although I don't like that as a title/genre) has really taken off and seems to be going from strength to strength I thought I'd try to do something to help app developers in marketing their apps to an ever increasing audience.

I plan to write one post a week on this blog, to highlight something you might want to try out, or perhaps change about how you market your product.

Please tell me if you think it is worthwhile, or not. Please tell me if you there are particular areas you'd like me to focus on, or areas you think have been done to death elsewhere.

I want this blog to be a resource for anyone trying to market their music software in an increasingly crowded market. Let's see where we go with it.


  1. I think it's a very good idea, as marketing is definitely not my strong point ^^ !

    One important point in marketing, and the first I think, is defining what the potential customers want. What kind of app, at which price, with which level of depth ...

    That would be of particular interest in my opinion.


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